Maybank2E Regional EzyApply
Agile UX
Design System
Usability Testing with SME Customer
The Maybank2E EzyApply platform is designed to streamline the regional onboarding experience for new-to-bank (NTB) users, enabling them to independently navigate the end-to-end application journey with ease. This intuitive digital solution empowers businesses and corporate clients by providing a seamless, guided process for selecting, customizing, and applying for banking products—all within a single platform.
• Ensuring Seamless Self-Service Onboarding
Designed an intuitive, step-by-step guided flow with contextual tooltips, FAQs, and in-app assistance to support users at every stage.
• Creating a Product Recommender
Implemented a smart recommendation engine that analyzes user inputs and suggests the most relevant banking products.
• Developing a Bundle Product Onboarding Experience
Designed a modular, multi-product onboarding system that allows users to select and apply for multiple banking services in a single workflow.
• Providing Real-Time Application Tracking
Introduced a real-time status inquiry dashboard with automated notifications (eDM), keeping users informed at every stage.
