Maybank Auto Sales4u App (Malaysia)
Agile UX
Quantitative Survey
User Flows & Journey Mapping
Wireframing & Prototyping
Validation Workshop
User Research (User Shadowing, User Interview, Usability Testing, Synthesis & Refinement)
This project aims to develop an app for bank staff to onboard customers for auto sales. The app will enable staff to check and manage hire purchase applications, with instant approval features integrated into the process.
It streamlines customer onboarding, loan application management, and approval, enhancing efficiency and user experience for both staff and customers.
• Quantitative Survey
Surveys gather measurable data from bank staff and customers, highlighting pain points in onboarding and application management. This data helps prioritize app features, such as instant approval, and validates user needs.
• User Flows & Journey Mapping
User flows map out every step taken by bank staff, customers, and dealerships in the onboarding and loan approval process. Meanwhile, AS-IS and TO-BE journey mapping visualize the current and future states from all perspectives, optimizing interactions and reducing friction.
• User Research
A variety of UX exercises have been conducted, including shadowing and interviews, to gain insights into bank staff workflows. Usability testing further ensures that the app is intuitive and meets user needs. The research findings are synthesized to refine the design based on real feedback.
• Validation Workshop
A validation workshop gathers stakeholders (Bank Staff) to review and validate the final design, ensuring the app meets both business and user requirements before development begins.
